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Hall Family Foundation


Last Updated: 2016-10-27

At A Glance

Hall Family Foundation

P.O. Box 419580, Dept. 323

Kansas City, MO United States 64141-6580

Telephone: (816) 274-8516


Type of Grantmaker

Independent foundation

Additional Descriptor

Financial Data

(yr. ended 2014-12-31)

Assets: $893,918,328

Total giving: $37,240,905






Hallmark Educational Foundation incorporated in 1943 in MO; Hallmark Educational Foundation of KS incorporated in 1954 in KS; combined funds formerly known as Hallmark Educational Foundations; current name adopted due to absorption of Hall Family Foundation of Kansas in 1993 - Founded by the late Joyce C. Hall, who was the founder of Hallmark Cards, the largest manufacturer of greeting cards in the United States.

Purpose and Activities

The foundation is dedicated to enhancing the quality of human life. Programs that enrich the community, help people and promote excellence are considered to be of prime importance. The foundation views its primary function as that of a catalyst. It seeks to be responsive to programs that are innovative, yet strive to create permanent solutions to community needs in the Greater Kansas City area.

Program Area(s)

The grantmaker has identified the following area(s) of interest:

Agency Improvement

Grants in this area: 1) Address efficiency and financial stability of nonprofit organizations that work to serve the basic needs of children in the foundation's community, alleviating the negative impact of the economic downturn on children and their families; 2) Are intended for the direct service agencies (or support organizations for direct service agencies) that primarily serve disadvantaged, at-risk children and families; 3) Would fund technical assistance (quality improvements, program evaluation, training) and/or fund deferred capital needs (increased capacity to meet demand for services, deferred maintenance); 4) Should act as stand-alone, one-time grants, i.e., those not requiring renewal in subsequent years; and 5) Use the same application process. Eligibility criteria requires agencies applying to have been in operation for at least five years. Proposals will not be accepted for past campaigns or to reduce debt.


The program awards grants to encourage excellence in the community’s performing and visual arts organizations. Top priority is given to programs which enhance quality, strengthen management and increase audience development. It also invests in smaller groups that fill a specific arts niche.

Children, Youth and Families

Grants in this category intend to improve well-being and respond to families’ physical and emotional needs. The program emphasizes services to people most at risk due to poverty, limited access to resources, health issues and exposure to violence. The preference is assistance to children and youth and to those living in the urban cores of Kansas City, Missouri and Kansas City, Kansas.

Community Development

The foundation's community development grantmaking seeks to prevent or overcome blight and deterioration of the urban core and its neighborhoods. The foundation prefers to support organizations, programs and projects that promote lasting, comprehensive redevelopment in targeted areas or whose work leverages the foundation's grant awards in other interest areas that may affect specific neighborhoods.

Early and K-12 Education

The foundation makes grants in early, elementary and secondary education to promote excellence and access to a quality education. The foundation prefers to support organizations, programs and projects that address the educational needs of urban school children with a particular interest in systemic reform/improvement efforts, closing achievement gaps and building human capital.

Grants to Individuals Program

Scholarships only to children of employees of Hallmark Cards, Inc., to finance their college education.

Higher Education

The foundation makes grants for select programs that are considered centers of excellence. It emphasizes programs that expand research capacity and education opportunities and it recognizes the link between higher education and the economic vitality of the region.

Other Interests

Grants in this category include foundation support of community-wide efforts that seek to provide long-term solutions to high priority local issues, such as Life Sciences.

Program-Related Investment

The foundation has made PRIs for construction of low-income housing, to a minority owned bank and to a sports foundation.


Scholarships only to children of employees of Hallmark Cards, Inc.

Fields of Interest

  • Arts and culture
  • Child development
  • Child educational development
  • Community and economic development
  • Early childhood education
  • Education
  • Elementary education
  • Family services
  • Higher education
  • Homeless services
  • Housing development
  • Human services
  • Performing arts
  • Secondary education
  • Sustainable development
  • Urban renewal
  • Youth services
Population Groups
  • Children and youth
  • Economically disadvantaged people
  • Low-income and poor people

Financial Data

Year ended 2014-12-31

Assets: $893,918,328 (market value)

Expenditures: $48,078,516

Total giving: $37,240,905

Qualifying distributions: $39,499,571