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Profile Last Updated: 10/21/2020 Grant Information Last Updated: 07/23/2020 eGrant

Winthrop Rockefeller Foundation

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Purpose and Activities

From inception, the Winthrop Rockefeller Foundation (WRF) has made grants with the explicit mission of improving the lives of Arkansans. Over time, WRF has developed a more targeted approach that focuses resources on three substantive areas: 1) Economic Development; 2) Education; and 3) Economic, Racial, and Social Justice. In 2008, WRF adopted Moving the Needle, a strategic plan that refined the Foundation's mission and has four specific goals: 1) Reduce the number of Arkansas families living below 200 percent of the federal poverty line. This will be achieved with targeted funding of policy advocacy, workforce development, financial literacy, and asset development initiatives; 2) Increase high school and college graduation rates in the state. This will be achieved through funding initiatives to create a culture of high aspiration and educational achievement, reduce the achievement gap, and decrease both dropout rates and levels of post-secondary remediation; 3) Increase educational attainment and economic mobility in select communities in Arkansas. This will be achieved by supporting communities and providing technical assistance and increasing funding for civic engagement, policy advocacy, and community organizing on behalf of people and communities that have the least wealth and opportunity; 4) Show that strategic support and good grantmaking practices can help selected grantees achieve goals within the parameters of their missions. This means WRF grants may include general operating support, multi-year funding commitments, and other recognized best practices that improve the sustainability and effectiveness of grantees.


Incorporated in 1956 in Arkansas as Rockwin Fund, Inc.; renamed in 1974 - Founded by the late Winthrop Rockefeller, the fourth son of John D. Rockefeller, Jr. From 1967-1971, Winthrop Rockefeller served as the first Republican Governor of Arkansas since 1873. The grantmaker is a signatory to Philanthropy’s Promise, an initiative of the National Committee for Responsive Philanthropy (NCRP). By signing on, the grantmaker has committed to allocating the majority of its grantmaking dollars to marginalized communities and at least 25 percent to social justice strategies, such as advocacy, community organizing, and civic engagement


Winthrop Rockefeller Foundation

Independent foundation




225 E MARKHAM ST SUITE 200 Little Rock, AR United States 72201

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