The society seeks to present the message of Islam to Muslims and non-Muslims, and promote understanding between them; to encourage the participation of Muslims in building a virtuous and moral society; to offer a viable Islamic alternative to many of society’s prevailing problems; to promote family values in accordance with Islamic teaching; to promote the human values that Islam emphasizes: brotherhood, equality, justice, mercy, compassion, and peace; and to foster unity among Muslims and Muslim organizations and encourage cooperation and coordination amongst them.