Established in 2004 in CA - Founded by Joe Montana, a former NFL quarterback for the San Francisco 49ers and a four-time Super Bowl champion. Montana played 14 seasons with the 49ers, and finished out his last two years with the NFL playing for the Kansas City Chiefs. The Associated Press twice named Montana the NFL Most Valuable Player, and Sports Illustrated magazine named him the 1990 "Sportsman of the Year." Montana was elected to eight Pro Bowls, as well as being voted 1st team All-Pro three times by the AP. In 2000, Montana was elected to the Pro Football Hall of Fame. ESPN ranked him 25th in the best athletes of the 20th century.