Particular consideration given to organizations which provide hospital care and/or provide care or services in the fields of physical or mental health; organizations dealing with or benefiting children under age 18, and particularly physically handicapped and/or mentally handicapped and/or otherwise disadvantaged children; and organizations of an educational and cultural character that provide broad segments of society with an opportunity for self-improvement, self-development, and for an enriched understanding, enjoyment, and appreciation of the quality of life. Priority given to organizations operating in the metropolitan Milwaukee, Wisconsin, area.