Project finance for boutique literary creation and cultivation of outstanding literary talent, funding for cultural and artistic exchanges in China and abroad to support the multicultural development; promote international exchange of Chinese literary and art circles, promote Chinese culture and art for a wide range of social groups in China and abroad. Through business and personal support and donations, grants and intangible cultural heritage protection, support for the old, small, frontier, and poor areas of art and literature; and to promote the prosperity and development of Chinese literature and art.