Established in 2006 in NY - Founded by Alexander R. "Alec" Baldwin, a film and television actor who has appeared in such films as "The Hunt for Red October," "The Departed," and Woody Allen's "To Rome with Love." Mr. Baldwin was nominated for an Academy Award for his performance in the 2003 film "The Cooler," and has starred on the television sitcom "30 Rock" in the role as television executive Jack Donaghy, for which he received two Golden Globe awards, two Screen Actors Guild Awards and an Emmy Award as Best Actor in a comedy series