TO ENCOURAGE MEMBERS TO PROMOTE THE CELEBRATION OF LIFE, REMEMBERANCE AND MEMORIALIZATION AND PROMOTE THE VALUE OF SELECTING AND FUNDING FUNERAL CEMETERY AND MEMORIAL PRODUCTS AND SERVICES IN ADVANCE OF NEED; TO FOSTER POSITIVE CONSUMER RELATIONSHIPS BY PROMOTING HIGH ETHICAL STANDARDS; TO PROVIDE SERVICES, PRODUCTS AND EDUCATIONAL OPPORTUNITIES THAT MEMBERS CANNOT AS EFFECTIVELY PROVIDE FOR THEMSELVES; PRESENTING PROACTIVE LEADERSHIP ON LEGISLATIVE, REGULATORY AND LEGAL ISSUES; AND PROVIDING MEMBERS THE OPPORTUNITY FOR GROWTH AND RECOGNITION THROUGH PARTICIPATION IN THE ASSOCIATION.