The Metuchen Downtown Alliance is a volunteer-based, non-profit downtown management corporation dedicated to the promotion and revitalization of the designated Metuchen business district (the District) in partnership with stakeholders,residents, municipal government and other organizations. The Metuchen Downtown Alliances mission is threefold:1. To support a healthy, diverse business climate through promotion and marketing of existing businesses and attracting new complimentary businesses.2. To effect visible, tangible improvements to the District through streetscape beautification, cleanliness and public art.3. To create experiences to draw more customers to the District by coordinating, sponsoring and promoting programs and events.